Managing Serious Concerns with Transparency and Care
When a school district received a call from the state attorney general’s office about a staff member facing indictment for inappropriate behavior with a student, district leaders immediately recognized the need for a comprehensive crisis communications plan.
In response, a proactive school communications strategy was developed to inform parents, faculty, and the media with clear, audience-tailored messaging. The plan emphasized transparency regarding the district’s actions and cooperation with law enforcement authorities. Designed to carefully balance legal considerations and reputation management, the communications approach helped reduce community concerns, minimize negative media exposure, and protect the school district’s brand and identity—while also safeguarding the district against potential legal risks if the accused staff member was acquitted.
Contact me at:
LadleyM1[at]gmail.com
Hi I'm Mark! 