Promoting High-End Homes
In a challenging luxury real estate market where multimillion-dollar homes were sitting unsold, a top-tier real estate brokerage specializing in high-net-worth clients needed an effective public relations strategy to boost visibility for its luxury property listings.
To address this, a comprehensive luxury real estate media outreach plan was implemented. The strategy focused on tailoring pitches to real estate journalists and editors, crafting compelling stories that emphasized each property’s unique features, architectural details, and market value. By aligning each pitch with the interests of luxury real estate media outlets, the campaign secured high-impact placements in premier publications including The Wall Street Journal, The New York Times, Houzz, SF Gate, The Sacramento Bee, San Francisco Chronicle, NJ.com, The Philadelphia Inquirer, Philly Voice, and Philadelphia Magazine.
This targeted luxury real estate PR campaign significantly increased exposure, enhanced the brokerage’s brand authority, and attracted prospective buyers from local, national, and international markets.
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Hi I'm Mark! 